In This Business

If this were a business, we would be heading toward liquidation.

Our primary asset base - in business terms, our "equity," is our natural capital.

All our welfare, our happiness and our hope derive from this capital stock.

Always have. Always will.

No sane business manager would promote, no sane venture capitalist would fund, no sane policy maker would encourage a business strategy with the overarching goal of depleting, at an increasing pace, the equity on which the enterprise was founded.

As we used to say in the Natural Capitalism practice at the Rocky Mountain Institute, "The only problem with capitalism in this country is that it hasn't really been tried!"

Any capitalists out there?



--------------------------