Saturday, July 14, 2012

Using the Respecticon to Build a Respectful Society


Advertising will be important in the endeavour for a respectful society.

The respecticon will be the visual reminder of the the three principles of respectism: Respect for others. Respect for self. Respect for place. When the respecticon is developed, it can be used to help build a respectful society in exactly the same way that religions, corporations and nations use visual icons for recognition, growth and stability.

Here are 3 ways in which the respecticon can be used to build a better world.

 1) Perpetual advertising. Perpetual, decentralized, global display of the respecticon. Individuals, groups and institutions dedicated to the principles of respectism make it their lifelong work to display the respecticon on their person, their property and every available media and to protect the respecticon from gross misuse. Basic pragmatic premise: Advertising works.

2) Unification of the respectful. Those already working to build a respectful society are isolated from each other and lost in complexity. Currently there are no obvious connections between people working to prevent child abuse, those working everywhere to preserve our fragile living space or persons working together to stay off harmful drugs to name a few. If enough groups working on a particular piece of respectful society place the respecticon next to their own brand, we will have a simple and compelling story: Together, we are trying to create a respectful society. The respectful need to name themselves, so that we may all survive. Pragmatic premise: Clear messaging works.

 3) Countering sociopathy. In every part of the world, there are persons with anti-social and narcissistic personality disorders. By definition, these human beings have little or no empathy for others, are overly self-interested and often cruel. They are a small minority with a powerful influence on human affairs, who promote their own selfishness and meanness as virtues. A universally displayed respecticon would counter the ancient sociopathic message that greed and cruelty are necessary and good. Basic premise: Not advertising loses.

Shorter Respecticon: The respecticon can be used to build the coral reef of a respectful society.

Labels: , , ,

Sunday, July 08, 2012

Let's Stop Talking About Saving The Planet

If we want to save the planet we need to stop calling it that. We live in a thin strip of breathable air less than three miles in thickness. Our deepest ocean is only seven miles deep and our deepest freshwater only a mile. The width of our living space on this planet is about as thick as 10 minutes of highway.

We see what we hear.

When we hear "planet" or "Earth" we picture our large, friendly and rugged rock orbiting the sun.

How could we possibly hurt something so big?

When we hear the word environment or biosphere, we hear technical terms that some of us understand and many of us don't. People can understand the idea of "the life space." People can see that the thin strips of air and water painted onto this rock might be affected by what we dump into them, if we stop calling those places "the planet." The planet is going to continue orbiting the sun just fine.

It's the life space we need to worry about.

Labels: , ,