I am reading two books right now.
One is George Lakoff's book on framing,
called Don't Think of an Elephant,
and the other is Noam Chomsky's
Hegemony or Survival.
I haven't finished either one.
I've given two copies of the Lakoff book away already,
and the Chomsky book is well, its on the side of the bed.
But I love Chomsky whether I read him or not.
The Lakoff book deals with why the Right is doing so well right now.
They are just plain old smarter.
When the Democrat Party allows the debate on Taxes to be
on Tax Relief.
It's all over except for the voting.
If the best you can do is say its for the wealthy,
you still lose.
And you sound like a loser.
This isn't Tax relief, its forcing our bills on our children.
The Republicans should know this stuff because they got burned early.
Here is Lakoff:
Richard Nixon found that out the hard way. While under pressure to resign during the Watergate scandal, Nixon addressed the nation on TV. He stood before the nation and said, "I am not a crook." And everybody thought about him as a crook.
This gives us a basic principle of framing, for when you are arguing against the other side: Do not use their language. Their language picks out a frame — and it won't be the frame you want.
Let me give you an example. On the day that George W. Bush arrived in the White House, the phrase “tax relief” started coming out of the White House. It still is: It was used a number of times in this year's State of the Union address, and is showing up more and more in preelection speeches four years later.
Think of the framing for relief. For there to be relief there must be an affliction, an afflicted party, and a reliever who removes the affliction and is therefore a hero. And if people try to stop the hero, those people are villains for trying to prevent relief.
Now the President is saving social security.
He has liberated Iraq
and he is bringing freedom and democracy to the Mideast.
In the meantime they are passing the meanest bankruptcy bill imaginable while everyone is looking the other way. It's called the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005.
And that brings me to Chomsky.
Chomsky told us 25 years ago in Manufacturing Consent that things would get this weird and now they are.
Now he says it going to get weirder.
The choice between hegemony and survival has rarely, if ever, been so starkly posed.
Let us try to unravel some of the many strands that enter into this complex tapestry, focusing attention on the world power that proclaims global hegemony. Its actions and guiding doctrines must be a primary concern for everyone on the planet, particularly, of course, for Americans.
Those who want to face their responsibilities with a genuine commitment to democracy and freedom -- even to decent survival -- should recognize the barriers that stand in the way. In violent states these are not concealed. In more democratic societies barriers are more subtle. While methods differ sharply from more brutal to more free societies, the goals are in many ways similar: to ensure that the "great beast," as Alexander Hamilton called the people, does not stray from its proper confines.
Controlling the general population has always been a dominant concern of power and privilege, particularly since the first modern democratic revolution in seventeenth-century England.
Almost three centuries later, Wilsonian idealism, as it is standardly termed, adopted a rather similar stance. Abroad, it is Washington's responsibility to ensure that government is in the hands of "the good, though but a few." At home, it is necessary to safeguard a system of elite decision-making and public ratification -- "polyarchy," in the terminology of political science -- not democracy.
You can see why the book is still on the side of the bed.
But if you put the two books together.
You get Elephant Hegemony.
elite decision making,
and public ratification.
And, as the song goes,
it just won't stop.
til you wise up.