A Platform for Reason
Here is a small part of Al Gore's new book, The Assault on Reason
"As a college student, I wrote my senior thesis on the impact of television on the balance of power among the three branches of government. In the study, I pointed out the growing importance of visual rhetoric and body language over logic and reason. There are countless examples of this, but perhaps understandably, the first one that comes to mind is from the 2000 campaign, long before the Supreme Court decision and the hanging chads, when the controversy over my sighs in the first debate with George W. Bush created an impression on television that for many viewers outweighed whatever positive benefits I might have otherwise gained in the verbal combat of ideas and substance.
A lot of good that senior thesis did me.
The potential for manipulating mass opinions and feelings initially discovered by commercial advertisers is now being even more aggressively exploited by a new generation of media Machiavellis. The combination of ever more sophisticated public opinion sampling techniques and the increasing use of powerful computers to parse and subdivide the American people according to "psychographic" categories that identify their susceptibility to individually tailored appeals has further magnified the power of propagandistic electronic messaging that has created a harsh new reality for the functioning of our democracy.
As a result, our democracy is in danger of being hollowed out. In order to reclaim our birthright, we Americans must resolve to repair the systemic decay of the public forum. We must create new ways to engage in a genuine and not manipulative conversation about our future. We must stop tolerating the rejection and distortion of science. We must insist on an end to the cynical use of pseudo-studies known to be false for the purpose of intentionally clouding the public's ability to discern the truth. Americans in both parties should insist on the re-establishment of respect for the rule of reason.
And what if an individual citizen or group of citizens wants to enter the public debate by expressing their views on television? Since they cannot simply join the conversation, some of them have resorted to raising money in order to buy 30 seconds in which to express their opinion. But too often they are not allowed to do even that. MoveOn.org tried to buy an ad for the 2004 Super Bowl broadcast to express opposition to Bush's economic policy, which was then being debated by Congress. CBS told MoveOn that "issue advocacy" was not permissible.
Then, CBS, having refused the MoveOn ad, began running advertisements by the White House in favor of the president's controversial proposal. So MoveOn complained, and the White House ad was temporarily removed. By temporarily, I mean it was removed until the White House complained, and CBS immediately put the ad back on, yet still refused to present the MoveOn ad.
To understand the final reason why the news marketplace of ideas dominated by television is so different from the one that emerged in the world dominated by the printing press, it is important to distinguish the quality of vividness experienced by television viewers from the "vividness" experienced by readers. Marshall McLuhan's description of television as a "cool" medium—as opposed to the "hot" medium of print—was hard for me to understand when I read it 40 years ago, because the source of "heat" in his metaphor is the mental work required in the alchemy of reading.
But McLuhan was almost alone in recognizing that the passivity associated with watching television is at the expense of activity in parts of the brain associated with abstract thought, logic, and the reasoning process.
Any new dominant communications medium leads to a new information ecology in society that inevitably changes the way ideas, feelings, wealth, power and influence are distributed and the way collective decisions are made.
So the remedy for what ails our democracy is not simply better education (as important as that is) or civic education (as important as that can be), but the re-establishment of a genuine democratic discourse in which individuals can participate in a meaningful way—a conversation of democracy in which meritorious ideas and opinions from individuals do, in fact, evoke a meaningful response.
Fortunately, the Internet has the potential to revitalize the role played by the people in our constitutional framework. It has extremely low entry barriers for individuals. It is the most interactive medium in history and the one with the greatest potential for connecting individuals to one another and to a universe of knowledge.
It's a platform for pursuing the truth, and the decentralized creation and distribution of ideas, in the same way that markets are a decentralized mechanism for the creation and distribution of goods and services.
It's a platform, in other words, for reason. "
You can tell how close Al Gore is to the truth,
by the amount of lies that the right spreads about him.
From the energy bills of his house, to the statements about
"inventing the internet",
he is plastered whenever, wherever they can.
And there's a reason.
What it is About
Earthfamilyalpha Content III
Earthfamilyalpha Content II
Labels: political philosophy